What Separates You?

I am reading an excellent book by Robin Sharma, "The Greatness Guide book 2"

In one of the chapter's he wrote about "What Separates You?". I really enjoyed this topic and I hope you will too.

In his book he wrote:
"Starbury One basketball shoes look a lot like those peddled by Nike and Reebok. They are worn on-court by N.Y. Knicks guard Stephon Marbury. And they are built to last, like those of their competitors. So what makes them special? The fact that they are only $14.98 a pair (really). The best businesses know their Separation Points--their competitive advantages--and then have the discipline to stay brilliantly focused on them until the whole world knows what makes them special. Tesla just put out a sports car--$100,000 a pop. But here's the thing: It does 0 to 60 mph in four seconds, is electrical powered and will go 100,000 miles per battery. Masterful Separation Points.

So have the courage to be different. Have the boldness within your industry to create value that has never before been created. Be strikingly creative, always getting better and dreaming bigger. And know what separates you from everyone else. Because if you don't know what makes your business special, how can you tell everyone else?"

Great topic! What are you doing differently than everyone else?
Make yourself standout!  If you want to be World-Class, you need to think like a World-Class individual. Get the creative juices flowing and try to come up with new innovative ways to make your business different & BETTER than the rest!

Remember: Just because something hasn't been thought of yet doesn't make it impossible!